Petco flubs the first rule in loyalty
May 24, 2013
I received a mailing from Petco recently, announcing that Natural Choice has four new textures of wet cat food, with new and improved formulas....
Five easy Memorial Day traditions to teach kids
May 23, 2013
Memorial Day, originally called Decoration Day, is a day of remembrance for those who have died in our nation's service. If you have children,...
Social Media Helping Us Through Tragedy?
May 22, 2013
It seems as if a week, or sometime a day, cannot go by without another tragedy happening. The Oklahoma tornado is the latest in a string events...
Beach Blanket Media Relations
May 21, 2013
(Spoiler Alert: This sounds like it ought to be a fun beach story but is, instead, a work story. It's intended to contain some valuable PR...
A pile of honeycrisp apples in the grocery aisle isn't likely to get shoppers thinking about human trafficking, but some shareholders of Kroger...
Customer Loyalty Pays Off In Big Way
May 17, 2013
Bryan Pearson, President and CEO of LoyaltyOne and author of The Loyalty Leap: Turning Customer Information into Customer Intimacy, states in...
The world's biggest names in tennis are due to collide next week with the kick-off of the French Open — that's the major clay...
A To Do List That’s Wunderful!
May 15, 2013
Can you really put a value on being completely organized, having your up-to-the-minute to-do list at your fingertips and being able to access it on...
Top 5 Questions about Forza Marketing Name Change
May 14, 2013
Yesterday, after months of planning and work, we unveiled our new corporate identity – Forza Marketing. And today, in a tongue-in-cheek...
Here's To The Moms
May 12, 2013
